Session 3 - Convergence

28/05
Voice + Mobile + Messaging
Chatbots - RCS

Session 3 Homework

  • Text definition of chatbot
  • Research and upload in your blog a video demo of RCS+chatbot - French or English ok.

Session 3 Classwork

Brief - on your mobile device - take a look at the following mobile sites + tell me what you see

  • Citizen M Hotels
  • Mama Shelter
  • MOB Hotel


You can choose 1 of the 2 following exercises - Please post in your blog and submit by June 3 - I will post my comments and we can discuss June 4, during our last session.

  • Choice 1 - Experience, compare and make recommendations for improvement of 2 chatbots
    • Choose any 2 mobile websites that have a chatbot
    • Start a conversation with them - ask questions - seek customer assistance
    • Evaluate your experience - 
      • Who started the conversation - you or the bot
      • where your questions well answered?  
      • did it feel like you were speaking with a human
      • where recommendations offered?
      • What would YOU do to improve the customer experience 
    • Take screenshots for your blog post
    • You can create a slide and embed in your blog - or - upload the images and write up a blog post


  • Choice 2 - Create an action plan for a hotel/accommodation to use RCS for guest communication and satisfaction improvement
    • Think about how you would get the guest to communicate with your hotel
      • Would you use any incentives or rewards
    • Think about how you could use your employee talent to create an exceptional guest experience
    • How would you measure success - what data is important
    • You can create a slide and embed in your blog - or - upload the images and write up a blog post
      • Feel free to be imaginative!!

Submit your classwork blog post link here - by June 3

If you wish to build a chatbot - a list of platforms here
MBA students used these in 1st semester - they liked Chatfuel #1 - but it is just for Facebook Messenger + #3 Flow.  



Contactless Airport Checkin - self empowered + traveler safety expectations




Productivity Tool - Voice - Listen to PDFs




Comments

Popular Posts