Session 2 - Omnichannel Digital Marketing

15/05

 Homework

  • Research a definition of Omnichannel Marketing - in your own words, post the definition in your blog
  • Research a visual that expresses your understanding of omnichannel marketing, upload the image in your blog
Submit your homework link here

Some tools to help you save time for your MBA studies
Omnichannel Examples

Instagram + Easy Jet


Omnichannel vs. Multichannel

Companies doing Omnichannel well - 360 Customer view
  • Sephora
  • Disney
  • Starbucks
  • McDonalds
Session 2 Exercise
  • You can choose 1 exercise that will be helpful for your next career steps:
    • Choose a company/business and analyze their omnichannel approach
      • Does the customer have a seamless experience at each digital touchpoint - please take screenshots of each touchpoint that you have viewed
      • What would you do differently to improve the customer experience?
    • Choose a hotel or accommodation provider and design a smart omnichannel plan - especially as the industry comes out of the current crisis.
      • Which digital touchpoints will help move the customer on the decision journey?  Why?  Find screenshots of examples to support your plan.
  • Create a presentation in Google slides and embed (intégrer) - I will help you when you are ready.


Let's discuss your analysis or omnichannel plan.




Omnichannel Marketing - Next = Evolving
Homework - Prep
Define + Image - visual definition

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